Computer, portable, Exec-Partner, Panasonic FT-70 F1, Matsushita Electric Industrial Co Ltd, Japan, 1987

Japanese electronic manufacturer.

Founded as Matsushita, now Panasonic
Panasonic, Matsushita, National ナショナル (also tubes); Osaka    (J)  
Panasonic Corporation was founded in 1918 in Osaka, Japan as Matsushita Electric Housewares Manufacturing Works. Numerous other Matsushita companies were founded, spun off, re-acquired and merged in the course of the years. In 2013, most of them are consolidated under Panasonic.

Headquarters in 2013:
Panasonic Corporation
1006, Oaza Kadoma, Kadoma-shi
Osaka 571-8501, Japan

Panasonic is considered the biggest company in Japan for electric household supply.
Brands: National, National Panasonic, Panasonic, Technics.
They have numerous production facilities and subsidiaries around the world.

Founded:	1918
Production:	1931 -

Matsushita
The first incarnation of what is today Panasonic was a small shop in Osaka, where Konosuke Matsushita (27. Nov. 1894 Wasa - 27. Apr. 1989 Tokyo), his wife and his brother-in-law Toshio Iue (later founder of Sanyo) manufactured light sockets.
Matsushita Electric Housewares Manufacturing Works was set up on March 7, 1918. In 1928, the company's monthly sales already exceeded 100,000 Yen with an employee number of over 300. In the following year they renamed to Matsushita Electric Manufacturing Works.
In 1931, the joint venture Kokudo Electric was founded together with the manufacturer Futaba to produce radios. The production was not successful due to many returns, so Matsushita took control of Kokudo in 1931. After 3 months of development, a 3-tube radio set could be presented in the same year (R-31 or R-1). It won first prize in a contest sponsored by Japan's public broadcasting station and was comparatively highly priced at 45 Yen.
In the same year, Matsushita set up an export department and began printing catalogs in English.
In 1935 the company manufactured 600 different kinds of products. Exports grew and the Matsushita Electric Trading Co. was set up. The employee base rose to 3500.
Matsushita launched their own television R&D department in 1935, prompted by the experimental work of Kenjiro Takayanagi of the Hamamatsu Vocational College. The laboratory produced a first 12" prototype TV set in 1938, which successfully received test broadcasts from the Tokyo Broadcast Center in 1939.
By 1942 Matsushita had become the biggest radio manufacturer in Japan with a market share of 30% and a monthly production output of 30,000 sets.
In December 1952 a new company Matsushita Electronics Corporation was established after Matsushita entered a technical cooperation agreement with Philips who held a 35% share in the new company. The agreements was terminated after 41 years in 1993.
The first commercial Matsushita TV receiver (17K-531) was introduced in the end of 1952, some months ahead of the start of regular Japanese television broadcasting.

National (Katakana: ナショナル, nashyonaru)
The National brand was registered in 1925, initially for their very successful bicycle lamp with battery. In 1936, the National logo with Japanese lettering was introduced, and in 1959 the known National-Logo was adapted as a trade mark, still with Japanese lettering.

Panasonic
When entering the US market, Matsushita could not use the National brand, since it was already in use there. The first imported devices were therefore sold under the name Matsushita. 1955 saw the first appearance of Pana Sonic as a name for speakers (domestic model EAS-20PW09). Successively the brand Panasonic was established.

National Panasonic
Until ca. 1985, equipment was sold in Europe under the brand National. A few years before, Matsushita had begun to combine National and Panasonic, using the National-Logo together with the lettering National Panasonic.

Technics
In 1965, Technics was first used for domestic high-end speakers (8P-W1). In the beginning of the 1970s, Technics was already a well-established brand catering to the Hi-Fi market, and it was hugely successful. It was continued to be used as a brand for DJ products only from 2000 on and was phased out entirely in 2010.
In the course of the time, Panasonic was affiliated with or owner of different brands and companies:

National Storage Battery Co. founded in 1935 for the production of dry cells.
National Electric Lamp Co. founded in 1935, producing light bulbs.
In 1953, Matsushita acquired the majority of shares of the JVC Japan Victor Corporation. JVC was a partner in the joint development of the VHS video tape system. The first Matsushita VCRs were marketed under the McLeod or MacLoard brand (existing from ca. 1977 to ca. 1989). JVC was eventually spun off and merged with Kenwood Electronics in 2008 to form the JVC Kenwood Holdings company.
In 1989, the Beijing Matsushita Color CRT Co. started production with 1,400 employees, first producing 21" color CRTs and later all major sizes of screens.
Hong-Kong based company Shun Hing Electric Works and Engineering Co. Ltd. started in 1976 as an importer for Panasonic and now manufactures home appliances and AV products under the Rasonic brand - which is clearly derived from the Panasonic logo.
In 2003 it was decided that the global brand would be unified as Panasonic. This was accompanied by changing regional product brands in SE Asia, China and the Middle East as well. In Japan, National was continued be used until it phasing out in 2010.

The name of the company was changed to Panasonic Corporation in 2008. The following year, Sanyo (founded by Toshio Iue in 1949) was made a consolidated subsidiary. It was fully owned in 2011, and the brand finally phased out in 2012.

Sourced at https://www.radiomuseum.org/dsp_hersteller_detail.cfm?company_id=40, accessed 09/07/2021

Matsushita Electric Industrial Co Ltd

Japan, Asia

Established in Kawasaki, Japan in 1956
Electric cable maker

Kawasaki Electric Wire Co

Kawasaki, Kanagawa prefecture, Kanto, Japan, Asia

Clipsal was established by A. E. Gerard in Adelaide, Australia in 1920. Clipsal began by selling a range of adjustable sheet metal fittings which joined the various imported conduits of differing diameters found in Australia at the time. These products helped give the company its name, the phrase "clips all" being abridged to Clipsal. Alfred's son Geoff took over the company and spearheaded several manufacturing breakthroughs, including the invention of the first all-Australian switch in 1930. The company also performed early R&D on thermoplastics in the 1950s.[3]
Clipsal Integrated Systems, a division of Clipsal, was responsible for the creation of the C-Bus product range and accompanying protocol used in home automation.
Clipsal entered into a collaboration agreement with "The Smart Company" in 1995, and later entered into a Heads of Agreement in 1996. These agreements led to the development of the Clipsal Home Minder, which was sold until 2004.
In 2004, Clipsal Australia became majority-owned by Schneider Electric.
Sourced at https://en.wikipedia.org/wiki/Clipsal, accessed 23/10/2020

Clipsal Australia

Australia, Oceania

87/491 Computer, with accessories, portable, Exec-Partner, Panasonic FT-70 F1, various materials, Matsushita Electric Industrial Co Ltd, Japan, 1983-1987

Computers weighing approximately 7 - 22 kg that run on mains electricity. They usually have floppy and hard drives and a standard cathode ray screen.

POWERHOUSE COLLECTION

Panasonic computer made by Matsushita Electric Industrial Co

Object No. 87/491

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