Photographic print, black and white, advertising poster for Tooth's Sheaf Stout, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930

Advertising poster designed by Rousel Studios which reads, "It's/Tooth's/'SHEAF' STOUT'/Keeps me 'fit'". The poster features a man wearing an overcoat and hat, raising a glass of stout in his right hand as if to acknowledge a friend.

Sydney signwriting and graphic art business mainly known as Rousel Studios, but which also traded at various times as Henry Rousel, Rousel & Co, Henry Rousel Studios, Rousel Signs Pty Ltd, and Rousel Screen Printing Pty Ltd. The business was begun by Julius Henry Rousel (1865-1929) in 1890 and for most of its existence was located at 38 - 42 Oxford St, East Sydney. After Henry Rousel's death in 1929 the business was conducted by his two sons, Roy (Jules Henry Roy) (1897 - 1986), and Harold (1899 -). In 1974 the family sold the signwriting side of the business, although it continued to trade as Rousel Signs Pty Ltd until 1993. Rousel Screen Printing Pty Ltd remained active until 2002 but was deregistered in 2005.

Rousel Studios

Sydney, New South Wales, Australia

Advertising signs

Australian graphic design

Signwriting

Pub painting

Tooth & Co Limited (Brewery)

Beer

2002/105/1-2/65 Photographic print, black and white, advertising poster for Tooth's Sheaf Stout, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930

Opaque photographs, usually positive, usually on paper, and generally, but not always, printed from a negative. Use `Negative prints' for prints in which the tones or colours are reversed from their appearance in nature.

POWERHOUSE COLLECTION

Photograph of advertising poster for Tooth's Sheaf Stout

Object No. 2002/105/1-2/65

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