'Japan' poster designed by Harry Rogers for Qantas
Object No. 2007/142/1
The production and use of posters to promote airlines and their operations has remained an integral part of various airlines' advertising campaigns despite inroads made recently by the electronic media. This poster designed by Harry Rogers was one of a series commissioned by Qantas as part of a successful advertising campaign promoting overseas destinations to Australian travellers. Rogers enjoyed a long and productive association with Qantas as a freelance designer. He devised many different and unusual techniques for each different poster series; starting in the 50s through to the 70s, incorporating a variety of styles such as geometrics, watercolours, collage and oils. Rogers' designs were innovative, utilising the latest in printing, typesetting and photo technology. The posters produced for Qantas made use of bold, readily identifiable images and vivid colours that were typical of the period.
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Summary
Object Statement
Poster, airline advertising, 'Qantas Airways / Japan', colour offset lithograph, designed by Harry Rogers for Qantas, printed by Artcraft, Sydney, New South Wales, Australia, 1960-1970
Physical Description
Poster, airline advertising, 'Qantas Airways / Japan', colour offset lithograph, design by Rogers Galbraith, artwork by Harry Rogers, printed by Artcraft, for Qantas, Sydney, New South Wales, Australia, 1960-1970 Portrait-format advertising poster for Qantas Airways promoting Japan as a destination. The poster features a photographic offset lithograph collage of a samurai on a bright pink ground. The text 'Qantas Airways' is printed in white above the image, the word 'japan' below.
DIMENSIONS
Height
1002 mm
Width
369 mm
PRODUCTION
Notes
This poster was designed by Harry Rogers at Rogers Gailbraith, and produced for Qantas between 1960-1970 as part of a successful advertising campaign promoting Qantas as Australia's premier international carrier. It is one of a series produced by Rogers using collage, this one featuring raffia and gold card as key elements of the design. The success of Rogers poster designs ensured a long association between Qantas and Rogers. His work with Qantas arose through his association with renowned graphic artist, Gert Sellheim, who had designed Qantas' winged kangaroo symbol which first appeared in 1947. Roger's later succeeded Sellheim as Qantas' main freelance graphic designer.
HISTORY
Notes
The poster was used by Qantas as an advertising and promotional device.
SOURCE
Credit Line
Gift of Harry Rogers, 2007
Acquisition Date
4 October 2007
Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.
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