POWERHOUSE COLLECTION

Fold out photolithograph of Sydney scenes

Object No. 2007/77/7

Since the advent of railway lines and trams Australians have been able to easily pursue travel, a much loved leisure activity that continues today. Advertising and the production of memorabilia such as photographs and postcards promoted travel and improvements in working conditions from the beginning of the twentieth century led to more leisure time for many Australians, creating an ever increasing tourist market. At the beginning of the twentieth century a concerted effort was made by the New South Wales government to promote tourism to the State. A department was set up and campaigns and strategies were implemented to promote travel in NSW. These fold out photographs were collected as a memento from a Western Australian woman who travelled to Sydney in the late 1920s and stayed for 3 to 4 years. It highlights the success of advertising campaigns to get tourists to NSW and the type of mementos that were available. These pre-made photographs are rarely produced today due to the popularity of cameras for the domestic market and digital technology. However, keeping photographs as memorabilia for a holiday is a tradition that continues today. These photographs also show transport, street scenes, buildings and clothing from the time period, that reveal how the people of Sydney used to live and highlight how much things have changed.

Loading...

Summary

Object Statement

Photolithographs (3), foldout, Sydney scenes, paper, maker unknown, Australia, 1926-1935

Physical Description

Souvenir fold-out photolithographs depicting twelve Sydney scenes. The pages were originally attached to form a fold-out booklet, but have since become detached at the folds, resulting in three double-sided pages with two scenes on each side. Each scene has a thin sepia-coloured border with its location printed below. Locations include, 'The Spit, Middle Harbour', 'Coogee Beach', 'Queen Victoria Markets', 'Pitt Street', 'Central Railway Station', 'Manly Beach', 'Town Hall', 'Mosman's Bay', 'General Post Office', 'Bronte Beach', 'Martin Place and Moore Street' and 'Sydney Heads, from Watson's Bay Tram Line'.

PRODUCTION

Notes

The fold-out photolithographs were made in Australia, 1926-1935.

HISTORY

Notes

The fold-out photolithographs were owned by Mary Anne Collins (nee) Joyce who was the donor's mother. She travelled from Perth to Sydney in the late 1920s, staying for three to four years. Mary had relatives in Sydney; the O'Sullivan family (her mother's relatives) and the Joyce family. During her travels she collected memorabilia and made many friends. Mary Anne Collins died in 1990 at the age of 91. The donor received this collection of objects after her mother's death.

SOURCE

Credit Line

Gift of Mrs Joyce White, 2007

Acquisition Date

12 July 2007

Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.

Image Licensing Enquiry

Object Enquiry