Breville 800 Class Citrus Press
Object No. 2006/16/1
This citrus juicer is part of the Breville '800 Class' range of 'professional grade tools' inspired by heavy duty industrial cooking equipment. This range responds to the rise of consumer interest in making cafe style or gourmet food at home. It also reflects the trends in the marketplace towards 'affordable luxury' goods. The 800 Class products are aimed at the premium end of the market, towards consumers who are food lovers and want products that last. The designers used commercial grade components and finishes to communicate product quality and status to the consumer. The Citrus Press reflects the recent growth in the fresh juice market, demonstrated by the rise of 'juice bars' and premium fresh packaged juices such as 'nudie' juice. Breville responded to this growing market trend, first with the Juice Fountain and later with the Citrus Press. The Breville 800 Class Citrus Press is an Australian innovation designed to extract juice from the smallest lime and the largest grapefruit in seconds without changing the juicing cone. The patented arm mechanism is easy to use and allows the fruit to be juiced quickly, with little effort. A double safety switch ensures the juicing cone does not spin unless the fruit is loaded and the arm depressed over the fruit. The Breville 800 Series Citrus Press was awarded an Australian Design Award in 2005 and received the Powerhouse Museum Selection Award in 2005. The development process for the Citrus Press is typical of contemporary products designed in Australia. The local designers began with sketching and hand-made models to develop initial concepts for the form of the product and the patented handle mechanism. 3D computer modelling and rapid prototyping were the primary tools used to develop all aspects of the device. The 3D data was sent to the toolmaker and manufacturer in China for testing and production.
Loading...
Summary
Object Statement
Juicer with packaging, 'Breville 800 Class Citrus Press', metal / cardboard / paper / plastic / rubber, designed by Breville Design, Botany, New South Wales, Australia, made by Breville, China, 2004
Physical Description
Consists of a Breville 800 Class Citrus Press. This stainless steel and diecast zinc appliance is designed to extract juice from all types of citrus fruit without the need to change the juicing cone. The arm mechanism at the top of the device provides clearance for loading the fruit and depresses the fruit in a linear action to maximise juice extraction. The main body of the device holds a motor which automatically rotates the juicing cone (reamer) when pressure is applied. A double safety switch ensures the juicing cone does not spin unless the fruit is loaded and the arm depressed over the fruit. The product features two stainless steel pulp filters (coarse and fine), a juicing cone and a juice collector. The device also has a 'drip stop' spout and a fruit dome that ejects from the handle for cleaning. A plastic dust cover is provided, and the cord can be wrapped under the device for storage. The product is also accompanied by an instruction booklet, warranty card, a bookmark and original cardboard packaging.
PRODUCTION
Notes
The Citrus Press was designed by Breville Design - Housewares International in Botany, NSW, Australia in 2003. The principal designer was Keith Hensel. Prior to working for Breville, Keith had worked as a designer at Sunbeam Australia. The Citrus Press project was initiated by John O'Brien, the late chairman of Breville and son of the company's founder, Bill O'Brien. John O'Brien identified a need in the marketplace for a citrus juicer that was easy to use. The existing models required a significant amount of force and dexterity to operate. The Breville Citrus Press was modelled and tested using a combination of 3-D computer modelling, sketching and hand-made models. Keith Hensel used sketching to develop initial concepts for the form of the product and the patented handle mechanism. Simple cardboard cut-outs were also used to test the handle mechanism. 3D CAD modelling was used to further develop all aspects of the device. An early form model was hand-made in wood, and the first working prototype was also hand-made using wood and other components. The 3D computer data was used to make more than 20 prototypes of the juicing cone. These were tested and modified by hand to obtain the perfect shape for juicing all types of citrus fruit. Each prototype was made overnight in a fused deposition modelling (FDM) rapid prototyping machine in the Breville design studio, ready for the designer to test and modify the next day. Designers at Housewares International create all their products using 3D computer modelling. Products are designed in 3D on computer and the data sent to a prototyping machine to produce a one-off for testing. Once the design is finalised the 3D data is sent to the toolmaker and manufacturer for testing and production. The Citrus Press was manufactured China. In 2005 the Breville brand was owned by the Australian company Housewares International. Breville was founded in Melbourne in 1932 and for over 40 years had been researching and developing new appliances. The Breville studio works closely with the Housewares International - Homewares design studio also located at Botany. The two studios work with local marketing, sales and engineering staff to create electrical appliances and homewares that are manufactured in Europe and China and sold all over the world. In early 2007 Housewares International sold its Homewares division to McPherson's Limited, distributor of consumer and personal care products under brands including Wiltshire, Crown glassware and Lady Jayne.
HISTORY
Notes
This Breville 800 Class Citrus Press was lent to the Museum for display in the 2005 Australian Design Awards exhibition from June 2005 - June 2006. It has not been used. A Breville 800 Class Citrus Press was also displayed in the exhibition 'Sydney designers unplugged: people, process, product' from 6 August to 9 October 2005. The Breville 800 Series Citrus Press was awarded an Australian Design Award in 2005 and received the Powerhouse Museum Selection Award in 2005. Over 190 products were entered in the Australian Design Awards in 2005. The judging panel recommended 49 of these products receive an Australian Design Mark and of these, 20 products for an Australian Design Award. The products receiving the Australian Design Award were announced at a dinner and awards ceremony on 22nd April at Melbourne Museum. At this ceremony the recipients of the Powerhouse Museum Selection awards for 2005 were also announced.
SOURCE
Credit Line
Gift of Breville Design - Housewares International, 2006
Acquisition Date
18 January 2006
Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.
Image Licensing Enquiry
Object Enquiry