Photographic print, black & white, advertising sign for The Hub Ltd advertising women's fashions, designed by Rousel Studios, Sydney, New South Wales, Australia, 1927

The sign features a picture of 10 elegantly dressed women in 1920s fashions on the steps or patio in the garden of an upper-class residence. The text at the bottom of the sign reads, "Behold! 1927 AUTUMN FASHION FORECAST The Hub Ltd".

Sydney signwriting and graphic art business mainly known as Rousel Studios, but which also traded at various times as Henry Rousel, Rousel & Co, Henry Rousel Studios, Rousel Signs Pty Ltd, and Rousel Screen Printing Pty Ltd. The business was begun by Julius Henry Rousel (1865-1929) in 1890 and for most of its existence was located at 38 - 42 Oxford St, East Sydney. After Henry Rousel's death in 1929 the business was conducted by his two sons, Roy (Jules Henry Roy) (1897 - 1986), and Harold (1899 -). In 1974 the family sold the signwriting side of the business, although it continued to trade as Rousel Signs Pty Ltd until 1993. Rousel Screen Printing Pty Ltd remained active until 2002 but was deregistered in 2005.

Rousel Studios

Sydney, New South Wales, Australia

Advertising signs

Australian graphic design

Signwriting

Department store, 393 Pitt Street, Sydney, 1920s-30s

The Hub Ltd

Use only for collections of a variety of clothes worn exclusively by women. Where possible, prefer more specific terms from general lists of (male and female) clothing, or use this term in conjunction with a specific type of clothing.

Womens clothing

2002/105/1-1/22 Photographic print, black and white, advertising sign for The Hub Ltd advertising womens fashions, designed by Rousel Studios, Sydney, New South Wales, Australia, 1927

Opaque photographs, usually positive, usually on paper, and generally, but not always, printed from a negative. Use `Negative prints' for prints in which the tones or colours are reversed from their appearance in nature.

POWERHOUSE COLLECTION

Photograph of advertising sign for The Hub Ltd

Object No. 2002/105/1-1/22

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