POWERHOUSE COLLECTION

'The Home' magazine with cover design by Douglas Annand

'The Home' magazine with cover design by Douglas Annand

Object No. 93/349/33

Sydney Ure Smith's 'The Home' magazine was one of the most sophisticated and stylish design journals and Australian 'lifestyle' publications of the 1920s and 30s. As well as having covers decorated by distinguished Australian artists and designers, there were also artist-designed full page colour advertisements published within the magazine or as features on back covers. Aimed at middle class Australian women, the magazine documented the social concerns of the day through feature articles and photography. Through these articles, cover designs, advertisements and photography, one can assess the impact of international art and design movements on Australia and on the personal tastes and lifestyle aspirations of an increasingly affluent, urban middle class. Its articles and artwork reflected the dawn of modernism in Australia with a focus on holiday destinations, home decorating, fashion, cosmetics, cultural events and other amusements of the independent and modern woman. Its excellence in content and printing propelled it into the league of international magazines, such as 'Harper's Bazaar', 'Vogue' and 'Vanity Fair', and distinguished it from all other Australian publications. Artists and photographers commissioned by Sydney Ure Smith, included Hera Roberts, Thea Proctor, Dahl Collings, Margaret Preston, Frank Hinder, Douglas Annand, Harold Cazneaux and Max Dupain. The magazine's graphic cover designs reflect great diversity of style. The new feminine framework was reflected in the lavish cover illustrations by Thea Proctor, Hera Roberts, Douglas Annand and others, which featured glamorous women living active modern lives. John Fairfax & Sons Ltd, publishers of the Sydney Morning Herald, took over The Home in 1934, and Ure Smith severed his connection with the magazine in 1938, founding Ure Smith Pty Ltd in 1939. Anne-Marie Van de Ven, Curator. March 2008

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Summary

Object Statement

Magazine, 'The Home', Vol 18 No.1 January 2, paper, edited by Sydney Ure Smith and Leon Gellert, cover design by Douglas Annand, published by John Fairfax & Sons, Sydney, New South Wales, Australia, 1937

Physical Description

Magazine, 'The Home', Vol 18 No.1 January 2, paper, edited by Sydney Ure Smith and Leon Gellert, cover design by Douglas Annand, published by John Fairfax & Sons, Sydney, New South Wales, Australia, 1937 Cover features masthead typography, design layout and koala illustration by Douglas Annand. Includes photos by Max Dupain and Harold Cazneaux.

DIMENSIONS

Height

315 mm

Width

252 mm

Depth

7 mm

SOURCE

Credit Line

Purchased 1993

Acquisition Date

11 October 1993

Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.

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