Sheedy Pty Ltd Signwriting Archive
Object No. 91/1892
This collection of advertising designs and signwriting tools were made and used by Sydney signwriting company Sheedy Ptd Ltd from 1942 to 1981. This collection is important because it documents a Sydney business that ran for many decades, from 1908 through to 1982. The material reflects both changes in the company itself, as well as changes in design and advertising during this time. The signwriting tools are also a reminder of past technology that has changed dramatically with the introduction of computer technology. In addition, many of the advertising designs in the collection belong to large companies, such as Woolworths, Coco Cola, and EMI.
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Summary
Object Statement
Archive, advertising/signwriting/ design, paper/cardboard/wood, Sheedy Pty Ltd, Australia, 1942-1981
Physical Description
Records of signwriting company Sheedy Pty Ltd of Redfern, which traded from 1908 to 1982. Records include (-1) signage designs for Woolworths, 1950s-1982, (-2) signage designs for Coca Cola, c1960s, (-3) signage designs for Orlando, 1940s-1960s, (-4) signage designs for EMI/His Master's Voice, c1960 (-5) signage designs for Anthony Hordern's, 1950s, (-6) signage designs fro Hotel Australia, 1950s, (-7) signange designs for Braun/Voigtlanger, c1962, (-8) miscellaneous signage designs, signs, posters and advertisments, 1930s-1950s, (-9) memorandum and articles of association, 1956, (10) annual financial statements, 1943-1982, (-11) correspondence, 1939-1957, (-12) factory returns, 1942-1960, (-13) Labour and National Service - Commonwealth Reconstruction Training Scheme, 1946-1952), (-14) notebooks, 1950s-1960s, (-15) job sheets, 1956-1969, (-16) job books, 1955-1979, (-17) job numbers completed books, 1961-1972, (-18) quote and estimate books, 1950-1974, (-19) photographs and negatives, 1950s-1960s, (-20) painting product leaflets and colour charts, 1950s, and (-21) internal quotation records, 1957-1964.
PRODUCTION
Notes
These signwriting designs and tools were made and used by Sydney signwriting company Sheedy Pty Ltd between 1942 and 1981.
HISTORY
Notes
These advertising designs and signwriting tools were made and used by Sydney signwriting company Sheedy Pty Ltd who traded, under various names, from 1908 to 1982. This signwriting company was established in 1908 and traded as Pitty, Sheedy and Dollar from 1908 to 1919, then from 1920-1936 was known as Sid Sheedy, and from 1928-1940 as the Sheedy Sign Co. From 1941 the firm was known as Sheedy Bros. until a dissolution of partnership created Sheedy Pty Ltd in 1946. In the late 1950s and early 1960s, the words 'Craftsman Displays' was used as a trading name. Sheedy Pty Ltd moved c. 1940 from their address at 630A George St, to Redfern, first to 182 then 293-5 Abercrombie Street. The company advertised its products and services variously as Signs and Displays; Signwriters and Designers; and Painting, Signwriting and Displays. Its work ranged from small sign and lettering jobs to billboards, parade floats and displays for Home Exhibitions, which were popular in Sydney in the 1950s. It also carried out house painting in suburban homes and designed murals for prestigious clients such as the Hotel Australia. Many of its clients were large companies, such as Woolworths, Coco cola, Orlando Wines and Anthony Horderns, for whom it did work for many years.
SOURCE
Credit Line
Gift of David Sheedy, 1991
Acquisition Date
25 November 1991
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