Photographic print, black & white, mounted, advertising signs on Sydney street corner, Rousel Studios, Sydney, New South Wales, Australia, 1917

Extensive number of advertising signs grouped together on a wall at a street corner in Sydney. The signs advertise a wide range of products including beer, beef extract, cocoa, tea as well as various entertainment events. The photograph is dated to 1917 because one of the signs advertises an event taking place on Saturday 26 May.

Sydney signwriting and graphic art business mainly known as Rousel Studios, but which also traded at various times as Henry Rousel, Rousel & Co, Henry Rousel Studios, Rousel Signs Pty Ltd, and Rousel Screen Printing Pty Ltd. The business was begun by Julius Henry Rousel (1865-1929) in 1890 and for most of its existence was located at 38 - 42 Oxford St, East Sydney. After Henry Rousel's death in 1929 the business was conducted by his two sons, Roy (Jules Henry Roy) (1897 - 1986), and Harold (1899 -). In 1974 the family sold the signwriting side of the business, although it continued to trade as Rousel Signs Pty Ltd until 1993. Rousel Screen Printing Pty Ltd remained active until 2002 but was deregistered in 2005.

Rousel Studios

Sydney, New South Wales, Australia

Advertising signs

Australian graphic design

Signwriting

The Palace Theatre was built by George Adams next to his hotel with the Marble Bar and opened in 1896. During the 1960s it was home to a thriving, non-subsidised circuit run by various organizations including the Australian Elizabethan Theatre Trust.

Palace Theatre, Sydney

Beverages

2002/105/1-2/18 Photographic print, black and white, mounted, advertising signs on Sydney street corner, Rousel Studios, Sydney, New South Wales, Australia, 1917

Opaque photographs, usually positive, usually on paper, and generally, but not always, printed from a negative. Use `Negative prints' for prints in which the tones or colours are reversed from their appearance in nature.

POWERHOUSE COLLECTION

Photograph of advertising signs on Sydney street corner

Object No. 2002/105/1-2/18

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