POWERHOUSE COLLECTION

Photograph of large wall advertising signs for The Hub Ltd and Holeproof Hosiery

Object No. 2002/105/1-2/15

Photographic print, black and white, mounted, large wall advertising signs for The Hub Ltd and Holeproof Hosiery advertising The Hub Tea, The Hub's Cream filled Sponge Sandwich, The Hub's Bargain Basement 'Snaps', and Holeproof Hosiery , designed by Rousel Studios, Sydney, New South Wales, Australia, 1920s

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Summary

Physical Description

Photographic print, black & white, mounted, large wall advertising signs for The Hub Ltd and Holeproof Hosiery advertising The Hub Tea, The Hub's Cream filled Sponge Sandwich, The Hub's Bargain Basement "Snaps", and Holeproof Hosiery , designed by Rousel Studios, Sydney, New South Wales, Australia, 1920s Three large wall advertising signs designed by Rousel Studios for The Hub Ltd, 393 Pitt St, Sydney, New South Wales, Australia and one for Holeproof Hosiery by Rousel Studios. The main sign on the right hand side of the photograph features an advertisement for Holeproof Hosiery. It reads, The sign reads "HOLEPROOF/ Essence of Modernity/very breath of/exquisite Femininity - /stockings by Holeproof/international creators of/world-famous hosiery./Chosen by smartest women/.all over the world". It also features an illustration of a woman on a swing with text to the right of the picture reading, "Designed/by/ERTE/of/Paris/for HOLEPROOF". At the bottom of the sign it reads, "HOLEPROOF HOSIERY/THE MOST BEAUTIFUL STOCKINGS IN AUSTRALIA". On the left hand side of the photograph are three smaller wall signs, one on top of the other. The first sign in this sequence reads, "THE POPULAR FAVOURITE/THE HUB TEA/ 1-10 lb./Save the LABEL. On the left hand side of this sign is a picture of a packet of tea; on the right hand side, two women are shown enjoying a cup of tea. The second sign reads, "THE HUB'S CREAM FILLED/Sponge Sandwich 6d/FRESH EVERY/THREE HOURS/CAKES confectionery ETC.". At the top left of this sigh there is a picture of a small boy with text next to it which reads, "Gee!/Let's/get one/Mum". The third sign has a picture of a range of metal pots, crockery and glassware. At the bottom of the sign it reads, "THE HUB'S BASEMENT BARGAIN SNAPS!!!".

DIMENSIONS

Height

244 mm

Width

297 mm

SOURCE

Acquisition Date

11 September 2002

Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.

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