POWERHOUSE COLLECTION

Photograph of advertising billboard for Holeproof Hosiery

Object No. 2002/105/1-2/14

Photographic print, black and white, mounted, advertising billboard for Holeproof Hosiery, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930

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Summary

Physical Description

Photographic print, black & white, mounted, advertising billboard for Holeproof Hosiery, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930 Advertising billboard designed by Rousel Studios for Holeproof Hosiery. The sign reads "HOLEPROOF/ Essence of Modernity/…very breath of/exquisite Femininity - /stockings by Holeproof/international creators of/world-famous hosiery./Chosen by smartest women/….all over the world". It also features an illustration of a woman on a swing with text to the right of the picture reading, "Designed/by/ERTE/of/Paris/for HOLEPROOF". At the bottom of the sign it reads, "HOLEPROOF HOSIERY/THE MOST BEAUTIFUL STOCKINGS IN AUSTRALIA".

DIMENSIONS

Height

243 mm

Width

297 mm

SOURCE

Acquisition Date

11 September 2002

Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.

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