Australia x Qantas advertising poster designed by Douglas Annand
Object No. 90/58-1/33/28
Poster, 'Australia x Qantas', colour lithograph with Letraset on paper, designed by Douglas Annand for Qantas Empire Airways, Sydney, New South Wales, Australia, 1971-1972
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Summary
Physical Description
Portrait-format colour lithograph used to promote Australia as a destination and Qantas as a premier international airline. The artwork depicts a central image of a Xanthorrhoea or Australian grass tree, created using strips of coloured Letraset to represent the radiating light and dark green fronds of the plant. The strips also form the blue sky and orange ground of the background. The text, 'Australia x Qantas' is printed in white and black along the bottom of the poster. The designer's signature is printed in black along the left hand edge of the image.
DIMENSIONS
Height
1020 mm
Width
765 mm
PRODUCTION
Notes
Poster designed by Douglas Annand for Qantas, 1972. The design uses strips of Letraset left over from the many sheets of Letraset (transfer sheet lettering introduced to the market around 1959-1960) the designer used during the course of his work as a commercial artist/graphic designer during the 1970s.The poster is reproduced in a Qantas Airways magazine article, 'International Designer's colour a jubilee', Airways, April 1971, p.12) Douglas Annand (1903-1976) One of Australia's most outstanding designers. His major clients included Qantas, David Jones, Mobil, P&O-Orient Lines, C.S.R., Universities of Melbourne and New South Wales, Bank of Adelaide and Sydney Ure Smith. Annand attained international recognition for his graphic design work and is represented in international design magazines such as Graphis and Modern Publicity. He was the principle designer for the Australian Pavilion at the 1939 New York World's Fair and the New Zealand Exhibition of 1940. Annand won the Sir John Sulman award in 1941, 1947 and 1951 for his mural designs and two national textile design competitions. In 1938 he created preliminary designs for three new Australian coins and in 1963 he was involved in the design process for the new decimal currency.
HISTORY
Notes
Ths poster is part of the Douglas Annand design archive (90/58) - a collection which provides a comprehensive record of Douglas Annand's work over a period of more than forty years with all of the major and most of the lesser commissions and projects included. The collection has been divided into the archival material (90/58-1) which includes catalogues, notebooks, sketches, drawings, photographs, posters, correspondence and other material documenting Annand's life and work, and other associated objects - including a number of artworks and sculptures made by Annand (ceramic tiles from the P&O building, textiles, metal and glass objects and moulds for Firsthand objects). Exhibited in Qantas Golden Jubilee 'International Poster Maker's Exhibition' 1971 (Ref: Qantas, 'International Designer's colour a jubilee', Airways, April 1971, p.12)
SOURCE
Acquisition Date
23 January 1990
Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.
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