'Australia' poster
Object No. 90/58-1/32/3
Douglas Annand was commissioned by The Australian National Travel Association to design posters for the purpose of attracting overseas visitors to Australia. To Annand's surprise, one of these posters, this elegant poster design depicting a black swan, was entered into an international competition in 1968, without his knowledge. The poster won a bronze medal at the 7th International Poster Competition organised by the Provincial Office of Tourism in Milan. It appears Annand only heard about the result by accident. This poster is one of a series of works in the Annand archive (90/58), which contains copies of posters designed by Annand, correspondence from the General Manager of the Australian Tourist Commission apologising to Annand for not informing him of the poster's success, three watercolour designs for a proposed poster for the Australian Tourist Commission, and photographs of the black swan poster taken by Max Dupain. The Australian Tourist Commission was established in 1967. It took over many of the Australian National Travel Association's former functions. Douglas Annand had previously designed many posters for ANTA, and some of these continued to be used and reprinted by the Australian Tourist Commission into the 1970s.
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Summary
Object Statement
Poster, 'Australia', black swan, colour lithograph on paper, designed by Douglas Annand for the Australian National Travel Association, Sydney, 1954, reprinted for the Australian Tourist Commission, Melbourne, 1972
Physical Description
Poster, 'Australia', black swan, colour lithograph on paper, designed by Douglas Annand for the Australian National Travel Association, Sydney, 1954, reprinted for the Australian Tourist Commission, Melbourne, 1972, poster depicts a black swan on a blue background. 'Australia' is written in white in the upper right, with pink water lilies underneath. Across bottom is the Australian Tourist Commission logo with 'Australian Tourist Commission / San Francisco New York London Auckland / Tokyo Melbourne Sydney'. Douglas Annand's signature appears as part of the poster in the upper left corner, handwritten beside it in black ink is '1954', a reference to the date Annand designed the poster. Printer's details at lower right read 'Printed in Australia by McLaren & Co Pty Ltd Melbourne'
DIMENSIONS
Height
1008 mm
Width
632 mm
PRODUCTION
Notes
Designed by Douglas Annand (b.1903 - d.1976) Printed by McLaren & Co Pty Ltd of Melbourne for the Australian Tourist Commission. The Australian Tourist Commission was established in 1967 and took over many of the Australian National Travel Associations functions.
SOURCE
Acquisition Date
23 January 1990
Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.
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