POWERHOUSE COLLECTION

Photograph of Gordon Andrews Olivetti showroom design by Alfred Cracknell

Object No. 89/735-20/2

Photographic print, black and white, of Olivetti showroom designed by Gordon Andrews, Kingsway, London, photographed by Alfred Cracknell, London, early 1950s

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Summary

Physical Description

Photographic print, black and white, of Olivetti showroom designed by Gordon Andrews, Kingsway, London, photographed by Alfred Cracknell, London, early 1950s. Photographer: Alfred Cracknell. Bears stamp 6317

DIMENSIONS

Height

150 mm

Width

213 mm

PRODUCTION

Notes

This cartoon for the mural seen in the Kingsway, London showroom of Italian firm, Olivetti designed by Australian designer, Gordon Andrews, can be found in the museum's collection (89/735-20/1). The mural features photographs taken by Andrews in Italy and France. In combining these photographs with illustrations and geometric blocks of colour, Andrews evolkes a thoroughly modern 'Italian' look and identity for the showroom.

HISTORY

Notes

Olivetti was one of the first international firms to introduce comprehensive branding and corporate identity in products, graphics and environments.

SOURCE

Acquisition Date

22 August 1989

Copyright for the above image is held by the Powerhouse and may be subject to third-party copyright restrictions. Please submit an Image Licensing Enquiry for information regarding reproduction, copyright and fees. Text is released under Attribution-Non Commercial-No Derivative licence.

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